We were delighted to see Lord Sugar being interview by the Daybreak team: http://www.itv.com/daybreak/entertainment/tv/lordsugarondaybreak/ 10 days ago at Soho Hotel, London ... in front of Jim Thompson's fabric backdrop ...
This fun, colourful 'ESCAPE' surely made the atmosphere in the room less intense - at least for Showbiz Steve!
Come by Fox Linton Showroom (Chelsea Habour Design Centre, London) to view it!
(Images are from ITV Daybreak and Firmdale Group websites)
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